Friday, 9 September 2011

Fab Fables

The latest ING Direct adverts have gained my biggest interest over the last few months of their airing - whereas Hollywood and Television Shows are finding bigger, better and more exciting ways to construct CGI Animation (as demonstrated with the hilarious Compare the Meerkat adverts), the advertising agency responsible for these selections, BMB, have opted on hand-crafted puppets and live-action shots.

And they all look superb; each character looks distinctive and carefully built, with every ad told in a style of an Aesop Fable in link with ING Direct. Below is a behind-the-scenes video on how the ads are shot and hearing the crewmembers' inspirations and thoughts on them as a whole:

In fact, these delightful adverts remind me a lot of another forgotten BBC Series back in the 90's - Tales of Aesop, which was shot in the same wooden puppet style as by means of retelling the classic Aesop Fables, all narrated by Tom "Doctor Who #4" Baker =)

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